CATHERINE RUSSELL is the general manager of the longest running play in NYC history – Perfect Crime. She has been a general manager, producer, theater builder and actress in NYC since 1980. In 1991 she renovated a strip club at 46th St and Broadway (now the American Eagle store) where Perfect Crime ran for 13 years and in 2005 transformed 20,000 square feet of raw space into the Theater Center at 50th St and Broadway. The Theater Center is home to the Jerry Orbach Theater where long running shows like The Fantasticks, and now The Office A Musical Parody have played since 2006 and the Anne L Bernstein Theater where Perfect Crime just celebrated its 35th anniversary. She is a strong believer in creating your own opportunities and learning about every aspect of producing in order to keep shows running and profitable.

BRADLEY BEMBOOM currently serves as the casting director and associate general manager for all main stage productions at The Theater Center. Performance has been the love of his life since he acted in his first professional show at the tender age of 11. His first casting session started around the same time by wrangling up the neighborhood kids to do Ice Capades on his back yard ice skating rink! His casting was only outdone by brilliantly enlisting his sister to be his assistant and coaxing her to be cut in half during the many magic shows performed on their lower level stage (basement!)

Fast forward a few years to a diverse career covering a wide variety of venues, styles, management, and involvement. He finds great joy being able to create art and make memorable impressions on anyone who is willing to stop, watch, listen, & feel.

JEFFREY SCHMELKIN earned his Master’s in Business of the Performing Arts with a concentration in Theatrical Marketing from New York University. He works in-house at The Theater Center and is the founder of JEST Marketing, a theatrical marketing agency specializing in strategic campaign development for Off-Broadway productions. Through JEST, he also partners with independent producers and Off-Broadway companies as a marketing consultant to drive ticket sales, increase visibility, and strengthen audience engagement.

Jeffrey’s marketing approach is rooted in data-informed strategy, prioritizing efficiency, clarity, and measurable impact. With a detailed understanding of Off-Broadway budget constraints, he leverages real-time analytics and audience insights to reach the right buyers at the right moments. While utilizing the full marketing mix, he believes a deep understanding of audience behavior is just as essential as strong creative, media, and messaging decisions.

ARIELLE ZAYTSEV is a NYC-based Social Media Manager specializing in helping brands shine online, especially within the Performing Arts, and currently serves as the in-house Social Media Manager at The Theater Center. She has run social media for a wide range of Off-Broadway productions including DIVERSION, Sulfur Bottom, Sober Songs, Perfect Crime (the longest-running play in NYC), and the hit parody musicals (The Office!, Friends!, and Singfeld!), as well as concerts, variety shows, and Off-Off-Broadway projects.

Arielle stays ahead of the latest trends, ensuring every digital presence she manages feels fresh, engaging, and true to the spirit of the show.

SARAH JAE LEIBER is a publicist, playwright, and critic. She has nearly a decade of experience working in theatre marketing, communications, editorial, and PR at The Theater Center, Actors Theatre of Louisville, BroadwayWorld, National Yiddish Theatre Folksbiene, Michelle Tabnick PR, and more. Playwriting: the old jew who begat scrooge, on his deathbed (McCarter, Jewish Plays Project winner), PLEASE LAUGH (O’Neill semifinalist), river phoenix fugue and other pop culture plays (published with 1319 Press). Criticism: NPR, Polygon, Bitch, Bright Wall/Dark Room.